Analytics and heatmaps

On each video

• Loads: times the player was shown. Plays: times someone pressed play. Play rate is plays ÷ loads.
• Unique viewers: distinct viewers who pressed play.
• Watch time and Avg. watched count seconds actually watched. Seeking ahead doesn’t count.
• Audience retention: the share of plays still watching at each point in the video. Interactions are marked on the chart.
• Top sites and Devices: where you’re embedded and what people watch on.

Viewers and heatmaps

The Viewers tab shows a heatmap for each viewer: which parts they watched, skipped or rewatched, and the interactions they clicked or submitted. Switch between By viewer (all of a viewer’s sessions merged) and Every session.

Viewers are anonymous until Pellio learns who they are: when they fill in an email form, when they watch on your WordPress site while logged in, or when your page passes their email with the player API’s identify method.

Across the workspace

Analytics in the sidebar shows totals for the last 7, 30 or 90 days and your top videos.

Embeds with dnt=1 in the player URL aren’t tracked.