Press & partners

Brand assets

Everything you need to show Pellio in an article, a deck, an integration listing or a partner page, and the few rules that come with it.

Download everything (.zip)

Logo

The full logo is the default. Use the mark alone only where the full logo would be too small to read.

Logo

The mark and wordmark together. Use this wherever it fits, on light backgrounds.

SVG PNG

Logo on dark

The same lockup with a white wordmark, for dark backgrounds and photos with a solid backing.

SVG PNG

Mark

The mark on its own, for app icons, avatars, favicons and tight spaces.

SVG PNG

PNGs are high resolution with a transparent background. Prefer the SVGs wherever they’re accepted.

Colour

Pellio red carries the brand; use it sparingly, for the mark and the one thing you want people to click.

#E8492F

Pellio red

The mark, the play button and primary actions

#D23C24

Deep red

Hover and pressed states

#17151A

Ink

Dark sections and the player

#1C1A18

Charcoal

Headings and body text

#5F5952

Stone

Secondary text

#FAF9F7

Paper

Page background

Typography

Inter Bold

Headlines and the wordmark. Bold, with slightly tight letter spacing at large sizes.

Inter

Body text, the interface and everything else. Both are free from Google Fonts.

Using the logo

Please do

Use the files here as they are.
Leave clear space around the logo of at least half the height of the mark.
Put the logo on a background with enough contrast: the standard logo on light, the white one on dark.
Use the mark on its own when the full logo would be too small to read.

Please don’t

Recolour, stretch, rotate, outline or add effects to the logo.
Retype the wordmark in another font, or move the mark and wordmark apart.
Put the logo on a busy image without a solid backing.
Use the logo in a way that suggests Pellio endorses or partners with something when it doesn’t.

Naming

Pellio is one word with a capital P: not “PELLIO” or “pellio”, except in addresses like pellio.io.
Refer to the plugin as the Pellio WordPress plugin.
Don’t pluralise the name or use it as a verb (“Pellios”, “to Pellio a video”).

Trademark

The Pellio name and logo are marks of Pellio. These assets are provided for editorial and referential use: writing about, reviewing, listing or integrating with Pellio. They may not be used in a way that suggests Pellio endorses, sponsors or is affiliated with anyone or anything without written permission. WordPress, LifterLMS, LearnDash, Tutor LMS, Sensei LMS, YouTube, Vimeo, Wistia and other names mentioned on this site are the property of their respective owners, and Pellio is not affiliated with them.