Mailchimp

What you can do

• Add everyone who fills in a Pellio email form to a Mailchimp audience, tagged Pellio, with their name split into FNAME and LNAME.
• Ask Mailchimp to confirm new subscribers first with Double opt-in.
• Send pellio_video_started, pellio_video_progress and pellio_video_completed events to contacts, for Customer Journeys.
• Tag contacts Watched: video title when they finish a video.

Set it up

1. In Mailchimp, go to Profile → Extras → API keys and create a key. It ends in your data centre, for example -us21.
2. Find your Audience id in Audience → Settings → Audience name and defaults.
3. In Pellio, go to Settings → Integrations and click Connect on Mailchimp.
4. Paste the API key and the Audience id. Turn on Double opt-in if you want it.
5. Save. Pellio checks the credentials straight away.
6. Leave Sync video engagement on if you want watch events in Mailchimp.

Good to know

• Extra form fields stay in Pellio. Only email and name go to Mailchimp.
• Engagement is sent for identified viewers: people who filled in a form, came from a link with ?email=, or are signed in on your connected WordPress site. Milestones are start, 25%, 50%, 75% and complete (90% of the video, counting only what they actually watched).
• Engagement only updates people already in your audience. It never adds anyone.
• If a sync fails, the integration shows Sync failing with the last error, and leads are always kept in Pellio.
• Needs the Standard plan or above.

Full guide: Leads and integrations.