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ActiveCampaign

Start ActiveCampaign automations from video forms and viewing.

What you can do

  • Create or update a contact, tagged Pellio, for everyone who fills in a Pellio email form.
  • Put new leads on a list of your choice.
  • Keep Pellio custom fields up to date: last video watched, progress and videos completed.
  • Tag contacts Watched: video title when they finish a video, to start automations.

Set it up

  1. In ActiveCampaign, go to Settings → Developer and copy your API URL and API key.
  2. In Pellio, go to Settings → Integrations and click Connect on ActiveCampaign.
  3. Paste the API URL and key.
  4. To add new leads to a list, enter its List ID. Open the list in ActiveCampaign: the number is in its URL.
  5. Save. Pellio checks the credentials straight away.
  6. Leave Sync video engagement on if you want watch data in ActiveCampaign.

Good to know

  • Engagement is sent for identified viewers: people who filled in a form, came from a link with ?email=, or are signed in on your connected WordPress site.
  • Milestones are start, 25%, 50%, 75% and complete (90% of the video, counting only what they actually watched, across visits). Each is sent once.
  • Engagement only updates people who are already contacts. It never adds anyone.
  • Pellio creates its custom fields the first time it needs them.
  • Credentials are stored encrypted. A failing sync shows the last error, and leads stay in Pellio.
  • Needs the Standard plan or above.

Full guide: Leads and integrations.

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ActiveCampaign integration · Pellio