Lead generation
Every view is a chance
to start a conversation.
Ask for an email at the right moment, point viewers to your next step, and send each lead to your CRM with how much of the video they watched.
Forms, calls to action, cards and end screens are on Standard and above.
In the player
Four ways to turn watching into doing.
Email forms
At a moment you choose or at the end, required or skippable, with extra fields like company or role.
Calls to action
A heading, a line of text and a button to your booking page, pricing or next video.
Cards
A small link in the corner that doesn’t stop the video: a download, an article, a related product.
End screens
Instead of a black frame, what to do next when the video finishes.
Your CRM
Leads arrive with context, not just an address.
Sales sees which prospect finished the demo and which stopped at pricing. Marketing builds segments and automations on what people actually watched.
- Native integrations with HubSpot, Mailchimp, ActiveCampaign, Customer.io, Klaviyo
- Each lead creates or updates the contact, with the video it came from
- Engagement follows: started, 25, 50, 75% and completed, for every identified viewer, sent once each
- Or send everything to your own systems with signed webhooks
Around the edges
The details that make it work.
Leads in one place
Every lead with the video, page and time it came from, filterable and searchable.
CSV export
Take your leads anywhere, any time.
Instant alerts
An email or a Slack message the moment someone fills in a form.
Known viewers
Add ?email= to links in your campaigns and people are recognised without filling in a form again.
Webhooks
lead.captured and video.watched events, signed so you can trust them.
Your brand
Forms and buttons use your player colours, so they look like part of your site.
Test what converts
A/B test a call to action’s wording and link, and let Pellio pick the winner (Advanced).
Remember who signed up
People who already gave their email aren’t asked again on the same browser.
Questions, answered
Which plans include lead capture?+
Can I make the form optional?+
Does engagement create new contacts in my CRM?+
Does it work on WordPress?+
Turn your next video into a lead source.
Add a form to any video in a couple of clicks.