Segment and RudderStack

Connect Segment or RudderStack to put video viewing into your customer data platform, and from there into your warehouse, CRM and every other tool it feeds.

Connect Segment

1. In Segment, go to Connections → Sources and add an HTTP API source.
2. Open its Settings → API Keys and copy the write key.
3. In Pellio, go to Settings → Integrations → Segment or RudderStack, choose Segment and where your workspace stores data (US or EU), paste the write key and choose Connect.

Connect RudderStack

1. In RudderStack, add an HTTP source and copy its write key, and your data plane URL from the top of Connections.
2. In Pellio, go to Settings → Integrations → Segment or RudderStack, choose RudderStack, enter the data plane URL and write key, and choose Connect.

Pellio sends a test identify call for pellio-connection-test when you connect, so you can see it arrive.

What Pellio sends

• A lead from a video form: an identify call with their name and email, and a Lead Captured event naming the video.
• With Sync video engagement on: Video Playback Started, Video Content Milestone (at 25%, 50% and 75%) and Video Playback Completed, from Segment’s video spec, with the video’s Pellio ID as content_asset_id.
• With lead scoring (Advanced plan): the engagement score and level as traits, and a Lead Became Hot event.

The userId is the person’s email. Only verified emails are sent: someone who filled in a form, or a viewer signed in on your connected WordPress site. An email in a link alone is never sent, since anyone could type it. Every call has a stable messageId, so a retry is never counted twice.