MailerLite

What you can do

• Add everyone who fills in a Pellio email form to MailerLite as a subscriber, with their name.
• Put new leads in a group of your choice, to start an automation.
• Use double opt-in: new subscribers wait as unconfirmed until they confirm by email.
• Keep Pellio subscriber fields up to date on existing subscribers (last video watched, its progress, videos completed, engagement score and level) for segments and automations.

Set it up

1. In MailerLite, go to Integrations → API and click Generate new token.
2. Optional: open the group for new leads in Subscribers → Groups and copy the number in its address.
3. In Pellio, go to Settings → Integrations and click Connect on MailerLite.
4. Paste the token and, if you want them, the group ID and Double opt-in, then click Connect. Pellio checks the token straight away.

Good to know

• Pellio creates its subscriber fields the first time it needs them.
• Engagement only updates people who are already subscribers. Watching a video never adds anyone; only a form does.
• Engagement is sent for identified viewers: people who filled in a form, came from a link with ?email=, or are signed in on your connected WordPress site.
• Needs the Standard plan or above.