All integrations
Segment and RudderStack
Put video viewing into your customer data platform, and from there into every tool you use.
What you can do
- Send an identify call and a Lead Captured event for everyone who fills in a Pellio email form.
- Send viewing as Segment’s standard video events: Video Playback Started, Video Content Milestone (25%, 50% and 75%) and Video Playback Completed, with the video’s Pellio ID as
content_asset_id. - With lead scoring, send each viewer’s engagement score and level as traits, and a Lead Became Hot event.
- Works the same with RudderStack, which takes Segment’s calls.
Set it up
- Segment: go to Connections → Sources, add an HTTP API source, and copy the write key from its Settings → API Keys. RudderStack: add an HTTP source and copy its write key and your data plane URL.
- In Pellio, go to Settings → Integrations and click Connect on Segment or RudderStack.
- Choose the platform. For Segment, choose where your workspace stores data (US or EU); for RudderStack, enter the data plane URL.
- Paste the write key and click Connect. Pellio sends a test identify call straight away.
Good to know
- People are identified by email (
userId), and only verified emails are sent: a form, or a viewer signed in on your connected WordPress site. An email in a link alone is never sent, since anyone could type it. - Every call has a stable
messageId, so a retry never counts twice. - Needs the Standard plan or above. Engagement scores need lead scoring on the Advanced plan.
More CRM & email marketing
HubSpotSend video leads to HubSpot as contacts, and keep contact properties updated with what they watched.MailchimpAdd video leads to a Mailchimp audience and send watch events to existing contacts for Customer Journeys.ActiveCampaignCreate ActiveCampaign contacts from video leads and update custom fields with what they watched.
