All integrations
Klaviyo
Turn video viewers into Klaviyo profiles and flows that react to what they watched.
What you can do
- Create or update a Klaviyo profile for everyone who fills in a Pellio email form, with their name, and send a Pellio Lead Captured event naming the video.
- Add those new leads to a list of your choice.
- Send Pellio Video Started, Pellio Video Progress and Pellio Video Completed events, with the video and how much was watched, to use as flow triggers and in segments.
Set it up
- In Klaviyo, go to Settings → API keys and create a private API key with Profiles, Lists and Events access.
- Optional: find the list for new leads in Lists & segments → the list → Settings and copy its List ID.
- In Pellio, go to Settings → Integrations and click Connect on Klaviyo.
- Paste the key and, if you want one, the List ID, then click Connect. Pellio checks them straight away.
- Leave Sync video engagement on to send the watch events.
Good to know
- Engagement is sent for identified viewers: people who filled in a form, came from a link with
?email=, or are signed in on your connected WordPress site. Milestones are start, 25%, 50%, 75% and complete (90% of the video, counting only what they actually watched), each once. - Engagement only goes to people who already have a Klaviyo profile. It never creates one.
- Adding a lead to a list doesn’t subscribe them to email marketing; use your own consent flow for that.
- Needs the Standard plan or above.
More crm & email marketing
HubSpotSend video leads to HubSpot as contacts, and keep contact properties updated with what they watched.MailchimpAdd video leads to a Mailchimp audience and send watch events to existing contacts for Customer Journeys.ActiveCampaignCreate ActiveCampaign contacts from video leads and update custom fields with what they watched.
